We put long-term purpose
over short-term profits
We put long-term purpose
over short-term profits
Our mission is to put “small-scale” back at the heart of the food system. That mission is entrenched in our company structure.
Ooooby is adopting steward-ownership, with a legally binding commitment to two core principles:
Self-governance
Voting right remain with stewards, ensuring decisions align with the company's purpose
Profit for Purpose
Returns to investors are capped, and thereafter shared among staff and users
By rejecting the standard corporate ownership structure, we make a long-term commitment to our mission, our users and to their customers
Protecting against corporate takeover
Protecting against corporate takeover
Protecting against corporate takeover
Steward ownership ensures Ooooby will always be purpose-driven and protected from corporate takeovers that could undermine its mission to support small-scale farmers.
Steward ownership ensures Ooooby will always be purpose-driven and protected from corporate takeovers that could undermine its mission to support small-scale farmers.
Steward ownership ensures Ooooby will always be purpose-driven and protected from corporate takeovers that could undermine its mission to support small-scale farmers.
Attracting the right investors
Attracting the right investors
Attracting the right investors
Steward ownership locks in rules and principles that ensure investors align with our purpose. These principles are codified in our articles of association and shareholder agreements.
Steward ownership locks in rules and principles that ensure investors align with our purpose. These principles are codified in our articles of association and shareholder agreements.
Steward ownership locks in rules and principles that ensure investors align with our purpose. These principles are codified in our articles of association and shareholder agreements.
Sharing rewards with our users
Sharing rewards with our users
Sharing rewards with our users
Once the investors have been paid back a fair return on their investment, any surplus cashflow is reinvested into our mission and shared with the employees and the users of the platform.
Once the investors have been paid back a fair return on their investment, any surplus cashflow is reinvested into our mission and shared with the employees and the users of the platform.
Once the investors have been paid back a fair return on their investment, any surplus cashflow is reinvested into our mission and shared with the employees and the users of the platform.
STEWARD OWNERSHIP
STEWARD OWNERSHIP
STEWARD OWNERSHIP
STEWARD OWNERSHIP
How does it work?
How does it work?
How does it work?
Steward-ownership is a corporate ownership structure that presents an alternative to shareholder primacy. It ensures that companies prioritize their long-term purpose over short-term profits, especially during pivotal moments.
Steward-ownership changes how power is distributed — not according to investments or inheritance, but according to ability and value alignment.
Traditional ownership grants control and profit rights to shareholders. Steward-ownership changes this through:
Self-Governance: Voting rights remain with stewards, ensuring decisions align with the company's purpose.
Profit for Purpose: Returns to investors are capped and are thereafter shared among team and users.
Governance structure
Steward Entity: Majority voting rights.
Responsibilities: High-level decisions to fulfil Ooooby's purpose.
Qualifications: Deep understanding of the purpose, commitment to core principles, relevant skills.
Guardian Entity: 1 vote veto power.
Responsibilities: Ensure adherence to steward-ownership principles; veto power over key governance changes.
Qualifications: Independent, committed to Ooooby's purpose, no conflicting roles.
Profit Share
Once the investors have been paid their capped returns, surplus cash flow will be reinvested into the Ooooby platform in support of our mission to advance small-scale food, and also shared with the employees and the users of the platform.
Steward-ownership is a corporate ownership structure that presents an alternative to shareholder primacy. It ensures that companies prioritize their long-term purpose over short-term profits, especially during pivotal moments.
Steward-ownership changes how power is distributed — not according to investments or inheritance, but according to ability and value alignment.
Traditional ownership grants control and profit rights to shareholders. Steward-ownership changes this through:
Self-Governance: Voting rights remain with stewards, ensuring decisions align with the company's purpose.
Profit for Purpose: Returns to investors are capped and are thereafter shared among team and users.
Governance structure
Steward Entity: Majority voting rights.
Responsibilities: High-level decisions to fulfil Ooooby's purpose.
Qualifications: Deep understanding of the purpose, commitment to core principles, relevant skills.
Guardian Entity: 1 vote veto power.
Responsibilities: Ensure adherence to steward-ownership principles; veto power over key governance changes.
Qualifications: Independent, committed to Ooooby's purpose, no conflicting roles.
Profit Share
Once the investors have been paid their capped returns, surplus cash flow will be reinvested into the Ooooby platform in support of our mission to advance small-scale food, and also shared with the employees and the users of the platform.
Steward-ownership is a corporate ownership structure that presents an alternative to shareholder primacy. It ensures that companies prioritize their long-term purpose over short-term profits, especially during pivotal moments.
Steward-ownership changes how power is distributed — not according to investments or inheritance, but according to ability and value alignment.
Traditional ownership grants control and profit rights to shareholders. Steward-ownership changes this through:
Self-Governance: Voting rights remain with stewards, ensuring decisions align with the company's purpose.
Profit for Purpose: Returns to investors are capped and are thereafter shared among team and users.
Governance structure
Steward Entity: Majority voting rights.
Responsibilities: High-level decisions to fulfil Ooooby's purpose.
Qualifications: Deep understanding of the purpose, commitment to core principles, relevant skills.
Guardian Entity: 1 vote veto power.
Responsibilities: Ensure adherence to steward-ownership principles; veto power over key governance changes.
Qualifications: Independent, committed to Ooooby's purpose, no conflicting roles.
Profit Share
Once the investors have been paid their capped returns, surplus cash flow will be reinvested into the Ooooby platform in support of our mission to advance small-scale food, and also shared with the employees and the users of the platform.
More about steward-ownership
More about steward-ownership
More about steward-ownership
More about steward-ownership
Book a demo today and see how Ooooby can help your farm
Book a demo today and see how Ooooby can help your farm
Book a demo today and see how Ooooby can help your farm
We’ll show exactly how to reach new local customers and operate a healthy, sustainable online business.
We’ll show exactly how to reach new local customers and operate a healthy, sustainable online business.
We’ll show exactly how to reach new local customers and operate a healthy, sustainable online business.
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Copyright © 2024. All Rights Reserved
Copyright © 2024. All Rights Reserved
Copyright © 2024. All Rights Reserved
Copyright © 2024. All Rights Reserved