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Ooooby is an online platform that increases sales, simplifies packing and optimises deliveries.
Ooooby is tailored to the business of delivering fresh, local and ecological food to customers.
Over 1 million orders successfully delivered through the platform.
Ooooby increases sales, simplifies packing and optimises deliveries for you.
As a user of the platform, you will have a voice and share in its success.
Curate box contents that publishes to your site and customer dashboards.
Easily see where all your customers are and set your delivery zones and collection points.
Let the system determine the best route or easily set the route yourself.
Monitor your key performance metrics over time.
Ooooby support
Our team brings 45+ years of experience of running local box schemes. We can be a sounding board as you look to improve your operations and grow your businesses.
Peer-to-peer support
Our network of hub operators have many years experience of growing and delivering local food. We provide communication channels that mean you can access peer advice and best practice.
0.6% + £0.05 per transaction
Connect and converse with all the other farms and food hubs on Ooooby to learn from and support each other. There are so many valuable insights shared from old hands and newbies alike.
"I've been deeply impressed by the ethos of Ooooby, the team and their attention to detail. In particular, principles in Ooooby's contract reassured me that they are an organisation that align with the mission of Shy By Nature Farm."
"Ooooby is tailored exactly to the business of delivering fresh, locally sourced organic food to customers. We’ve already seen a steep rise in new customers without any marketing."
"We are really proud to be part of the Ooooby network. Pete and his team have been incredibly helpful in getting us up and running on the Ooooby system and our veg bag customers are loving it."
Ooooby started as a growers network in 2008 before launching a veg box home delivery hub in 2010 with the single focus of supplying households with food produced as locally as possible. As the number of hubs increased, in-house software was developed to deal with the real world pain points of operating a food box scheme. In 2019 Ooooby sold the company owned hubs to the local teams and transitioned to be a dedicated software platform in 2020.
To find out more view the Ooooby FAQs.
Ooooby started as a growers network in 2008 before launching a veg box home delivery hub in 2010 with the single focus of supplying households with food produced as locally as possible. As the number of hubs increased, in-house software was developed to deal with the real world pain points of operating a food box scheme. In 2019 Ooooby sold the company owned hubs to the local teams and transitioned to be a dedicated software platform in 2020.
To find out more view the Ooooby FAQs.
Pete has the iron will to build a sustainable and fair food system. A serial entrepreneur with 20 years experience in the food industry, including running his own box scheme for 10 years.
Davy is our chief engineer and has built every part of our software platform to date. Davy was an Engineering Manager at Xero.
Seb is a leader in the sustainable food sector in the UK and has navigated the start-up phase of multiple food enterprises. He co-owns a local box scheme in Hampshire.
Ooooby is committed to a steward ownership model where the users of the platform have an option to be stewards along with the team who build and manage the platform. We have not yet formalised the steward-ownership structure and legalities, but we have made a pledge to adopt a steward-ownership or user-ownership model in the near future.
Steward-ownership is an alternative to conventional ownership that permanently secures a company’s mission and independence. Steward-ownership commits to two key principles:
1. Profits serve purpose and 2. Self-governance.
These principles will enable Ooooby to remain independent, purpose-driven, and values-led over the long-term.
For steward-owned companies, profits are a means to an end, not an end in and of themselves. All the profits generated by the company are either reinvested in the business, used to repay investors, shared with stakeholders, or donated to charity.
For-profit businesses are often beholden to the interests of shareholders who aren’t involved in the operation or management of the business. Steward ownership structures keep control with the people who are actively engaged in or connected to the business. Voting shares can only be held by stewards, i.e., people in or close the business, and the business itself can never be sold.